Welcome to the Neighborhood.
Lena Centers, a subsidiary of Longpoint Partners, reimagines neighborhood shopping centers as vibrant hubs of community life. Building on Longpoint’s expertise in acquiring and operating industrial logistics assets in high-growth U.S. markets, Lena blends modern retail strategy with local character to create culturally relevant gathering places. Our mission is to deliver high-performing retail environments that provide everyday value, strengthen local connections, and serve as welcoming destinations for local communities.
Value to Consumers: 3Cs Framework1
Community
Foster strong connections among owners, employees, and shoppers who share geography, values, and a sense of fellowship.
Curation
Guide retail choices by understanding local preferences and cultural nuances, ensuring offerings align with community needs and interests.
Convening
Serve as a local gathering place that deepens relationships among stakeholders and reinforces the center’s connection to the broader community.
Culturally Relevant Centers
Customer Experience
We create culturally relevant, community-based spaces that feel familiar and welcoming to local families and individuals.
Grocery Anchor
Each center includes a high-performing supermarket that reflects the needs and tastes of the surrounding community.
Dynamic Merchandising Mix
Our leasing strategies and event programming are carefully curated to deliver both practical value and an engaging experience. Changing shopping habits and shifting demographics are creating exciting opportunities for grocery-anchored neighborhood centers.
Strategic Insights
Demographic Shifts
Population growth among Latin and Asian American communities continues to outpace the broader population, reshaping consumer preferences and driving demand for culturally relevant retail experiences.
Grocery As a Fulfillment Node
Supermarkets increasingly serve as essential last mile delivery and click-and-collect logistics nodes for the global supply chain.
Geographic Focus
Our approach prioritizes select metropolitan areas that offer a combination of economic strength, population growth, and a high quality of life.
Specialty Grocery Performance
Culturally relevant specialty grocers are expanding rapidly and partnering with leading institutions to meet the evolving needs of dynamic communities.