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Consumer, Meet Logistics

Consumer, Meet Logistics


The impact of e-commerce on Americans’ shopping habits and consumer expectations has significantly disrupted the logistics industry and is rippling through retailers’ supply chains. Traditional shipping networks defined by a centralized distribution center delivering goods to brick-and-mortar stores are no longer adequate. In today’s competitive marketplace, successful retailers must have multiple distribution facilities and regional warehouses near the end-consumer to shorten delivery times and streamline the omni-channel retailing network.

In this paper, we analyze the evolution of modern supply chain management and the convergence of logistics with the physical product. We often think of a product solely in its physical form; however, today a product is defined by not only its physical form but also by its logistics platform. Further, we explore the opportunities in the last-mile segment of the real estate industrial sector.

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